Steven Essa – Webinars
“Believe It, Be It, Do It…Have It!” Steven Essa From very humble and unlikely beginnings, Steven has emerged as a leading world authority on internet marketing and online business. In less than two years, he’s built a client base all over the world and has shared the stage with many of the best and highest profile speakers in the industry, including Armand Morin, Brett McFall, Tom Hua, Jairek Robbins, Raymond Aaron, Pat Mesiti and James Schramko to name just a few. Steven lives and breathes his craft and his success is testimony to his credo of vision, belief and focus combined with hard work and persistence. Like all successful marketers, Steven narrowed his attention to one specific niche and became an expert in it. He saw various people using webinars in the context of both internet and off-line business, but quickly realised that no-one was exploiting the real potential of webinars for their brilliance as a marketing and information tool. So he set out to be the first! He read and researched the topic, copied, consulted experts, studied, practised, made hundreds of mistakes, back-tracked, reviewed and constantly refined his skills. Naturally, he still refines and hones his craft, but does so now from the lofty heights of a reputation as the #1 world authority on using webinars to massively increase conversions and returns on marketing.
Born the second of two children to an Assyrian immigrant family, Steven’s childhood could hardly have been more ordinary and uninspiring. On their arrival in Australia, his parents were uneducated and spoke no English. His father worked a range of low income jobs, and although Steven and his older sister lost nothing in terms of love and the basics for survival, his upbringing in the working-class and ethnically diverse Sydney suburb of Smithfield was “less than extravagant” to say the least. And to paraphrase the great American author and playwright, Mark Twain, Steven never allowed schooling to get in the way of his education! It seems that the allure of mates and mischief in the local area ensured that the number of days Steven actually turned up at school was somewhat less than the requirements of his school Deputy Headmaster! Constantly frustrated by the system and encouraged by the modest aspirations of his father to just “get a job”, Steven left school with just the bare basics to take an apprenticeship into a trade. He achieved that in 1992 with a pass mark notable only for being in the lowest 15% of the State! Nevertheless, school presented Steven with the first of several mentors destined to guide and shape his life. Infected by the allure of “passive income” from starting a rock band and earning a fortune from royalties, Steven lobbied hard for the school to allow him to switch from Ancient History to Music. This they did… probably with the enthusiastic recommendation of the Ancient History teacher! A musical career was born… despite neither musical background nor the money to buy an instrument, Steven went on to learn guitar under the tutelage of his very supportive, patient and caring music teacher. Music became an important part of Steven’s early life and still continues to inspire and motivate him… In the early days after school, the formation of a heavy-metal band and some early successes breaking into the local music scene unfortunately did not bring the regular income… or royalties… Steven needed to survive. The band inevitably became a sideline to a new career as an apprentice panel beater. From bashing bent cars back into shape to telemarketer, salesman, network marketer, full-time carer (for his mother and father) and property spruiker, Steven’s working life through the 1990′s and early to mid 2000′s was a kaleidoscope of uplifting and beneficial experiences contrasting with depressing frustration and failure. He became the top salesman for an organisation selling home alarm warranties and then for several months (with his band) eked out a bare subsistence trying unsuccessfully to break into the U.S. live music scene. Throughout this period, Steven’s working life was interspersed with various lengths of time as “a professional Government-funded drop-out”. Steven has certainly met and worked with “the good the bad and the ugly” and experienced more “character-building” experiences in his life than most people. But each in its own way has contributed to the education, experience and personal development of the person Steven Essa is today. Steven’s evolution as an internet marketer, business coach and webinar expert began modestly… In February 2008, after literally praying to his God for career fulfilment and guidance, someone showed him a copy of “How to Make Money While You Sleep” by Australia’s foremost copywriter and I.M. coach, Brett McFall. And his new path was set! Soon after, Steven met Brett and blossomed under the guidance, training and speaking opportunities his new mentor provided. He quickly became known as “The $30K Guy” after raising $30,000 in 30 days for his church from one webinar (using the internet secrets he had learnt). He grasped Brett’s concept of a “recipe” to run successful webinars and has now developed an astonishing track record of personal results and student success running highly profitable webinars. Firstly, Steven’s integrity and his own personal inbuilt drivers shine out like white-hot laser-beams on a black night. Action, focus, over-delivering to customers, providing value, belief in others and a commitment to education and self-improvement all come quickly to mind. Equally important were the examples and influence of people like… ‣ Steven’s school music teacher Steven believes strongly in learning by success and error and he diligently applies what he learns to his business and personal dealings. “Win/win” is as much a mantra for Steven as it is a driver.
And even in earlier times…before I.M…it is noteworthy that Steven resigned from profitable jobs for no other reason than doubts about the products or promises he had to promote. On a very personal level, Steven is a constant support for his very ill and widowed mother and a generous contributor of time and money to his church and its local community. Probably the most striking thing about being around Steven is his conviction and belief in himself and what he does. His drive and “smash through” commitment are genuinely infectious… in fact, you simply can’t spend 10 minutes with the man without being caught up in his enthusiasm! He is driven by the goal of creating the most successful clients in the world… he’s frustrated with business demands that take him away from his coaching clients… and he’s passionate about the path that his students are following to get out of the rat race. Steven “walks his talk” and will speak endlessly about it to anyone game enough to stand still long enough to listen!
“Believe It, Be It, Do It…Have It!”
By channelling his own innate strengths and skills to change his personal circumstances, he was then able to see the webinar opportunity when it presented, seize it by the scruff of the neck, stick to it like superglue and take all the necessary action to become an expert… And now he has and lives the life of his dreams… teaching, travelling, platform speaking, inspiring, connecting with others and enjoying all the fruits of a remarkable journey…that still has a long, long way to go! |
Steven’s childhood and early work life were an unlikely foundation for business success…
And it’s not just a trite cliché for him…he won’t pursue a joint venture or start a project unless it passes his rigorous test of integrity and genuine benefit for all stakeholders. He is now every bit as passionate about the individual success of each of his clients as he is about internet marketing and webinars. He takes it personally… and nominates as his greatest frustration…the failure of a small number of his students to grasp the opportunities he lives and teaches, get out of their comfort zones and run their first webinar.
Steven Essa always believed he could be successful. But belief alone was not enough… he also knew that he had to become the person he needed to become to fit the picture of success he’d planted in his mind.